Ragn-Sells Privacy Notice

Last updated: February 2025

The integrity of your personal data is vital for Ragn-Sellsföretagen AB and its group of subsidiaries. Whether you are a valued Customer, Supplier, Business Partner, Digital Visitor or Registrant to our websites, or a visitor to one of our sites or facilities, it’s important to us that you feel safe about how we treat your personal data. We take measures to ensure that your personal data is protected and that the handling takes place in accordance with applicable rules and laws, including the Gen-eral Data Protection Regulation (GDPR), as well as our internal guidelines and procedures.

This information describes how Ragn-Sellsföretagen AB, org. no. 556791-7355, and other companies in the Ragn-Sells Group (" Ragn-Sells ", " we ", " us ", " our "), collect, use and share your personal data, as well as what rights you have regarding your personal data.

Personal data is information that can directly or indirectly identify you, e.g. your name or your IP address.

Processing refers to everything we do with your personal data (normally electronically), e.g. collection, compilation, sharing, use, and storage.

Who is covered by this information?

This information includes you who are:

Representative of a customer, for example, if you are a contact person to one of our customers with whom we cooperate within the framework of our services.
Representative of a supplier or business partner, for example, if you are a contact person to a supplier or business partner from whom we buy goods or services.
Digital registrant, for example, if use our websites to:

request information about our products or services
register for newsletters or Ragn-Sells sponsored events
respond to surveys or marketing communication

Digital visitor, for example, if you navigate our websites without registering as described under Digital Registrant.
Facility visitors, for example, when you visit our offices or sites.

Who is responsible for handling your personal data?

The Controller of your data is the Ragn-Sells group company that initially collected your data and decided the purposes and means for using your data. You may view a list of all the Ragn-Sells entities. If you have questions about who the Controller of your data is or any other questions about your data, please contact a Ragn-Sells Compliance team through our digital form here.

We only collect the personal data that we need. What personal data we collect depends on how you interact with us or what relationship we have with you.

We collect and process the following categories of personal data:

Identity information. Information that makes it possible to identify you, such as your name.
Contact details. Information that makes it possible to contact you, e.g. address, e-mail address, and telephone number.
Organizational details. Data relating to your professional role, e.g. your title, position, and the company or organization you work for.
Your communication. Content of communications with us, e.g. in emails and surveys.
Order details. Information about the ordered product or service, price, delivery address, property designation, discount code, and information on equipment to be checked or repaired.
Learning/training records. such as training attendance, completion of learning activities, competence data, and qualifications.
Camera surveillance footage. Image and sound recordings from surveillance cameras at our sites and facilities when visiting us. Video, photo, time and location of recording, car/truck license plate number.
Event details. Information that you have registered for and participated in events that we organize. Information about the event you attended. Location, date, and time of visit information.
Audio and visual material. Photographs and audio recordings of you published on our website or in our social media channels, as well as from events that we organize.
Individual preferences. Such as language and food preferences.
Health and safety data. Such as incidences occurring during visits to sites and facilities, and any injuries that may occur from the use of our equipment.
License plate number of vehicle. Information about the license plate numbers of vehicles that are parked at our facilities and sites.
Technical data. Technical data about the device you use when visiting our website or our other digital network platforms, e.g. IP address, device type, browser version, and operating system.
User Generated Data. Information regarding your activity and use of our website or our other digital network platforms, e.g. IP address, cookies, session identifiers, browser type, web pages viewed, and links clicked.

To read more about which categories of personal data we use, regarding which legal basis we use to process personal data, for what purpose, and how long your personal data is stored, see more detailed information about each registered category below.

Attention

If you navigate our websites, you will find specific and applicable Cookie Information for each specific website. You can read more about our use of cookies here.

To provide you with increased value, we may include third-party links on our websites. These linked sites have separate and independent privacy policies. Ragn-Sells is not responsible for the practices of these third-party websites so your use of those websites will be in accordance with their privacy policies.

Ragn-Sells does not sell, trade, or otherwise transfer your personal data to outside parties except as outlined below to provide you with the high-quality useful services and products that you have come to expect from Ragn-Sells.

We may share your data with our website hosting partners and other parties who assist us in operating our websites, conducting our business, or servicing you, so long as those parties agree to keep your personal data confidential. More details about this can be found on our specific Cookie Information pages.
Ragn-Sells may share data about a Digital visitor, Facility visitor, Customer, Digital registrant, or Supplier with another Ragn-Sells company if necessary to respond to you.
We may share data about Digital visitors and Registrants, Facility visitors, and Customers within the Ragn-Sells Group with Ragn-Sells business partners such as authorized sub-contractors so they can deliver Ragn-Sells services to you.
We may have to release information about Digital visitors and Registrants, Facility visitors, Customers, or Suppliers to the appropriate authorities or other relevant third parties in order to enforce our privacy policies or to protect Ragn-Sells rights, property, or safety. We may also have to release your data to government authorities when a legal obligation compels us to.

Transfer of personal data to other personal data controllers

Which recipients we share your personal data with depends on how you interact with us. The recipient acting as an independent data controller is responsible for their own subsequent handling of your personal data.

To read more about the purposes of processing, which categories of personal data, and which legal bases we rely on when we share personal data with external recipients, see our detailed information below.

Transfer of personal data to personal data processors

To handle your personal data according to the purposes stated in this information, we share your personal data with service providers that we have engaged. These service providers provide, for example, IT services and communication services (which, among other things, enable us to operate our website and send you messages). When the service providers process personal data on our behalf and according to our instructions, they are data processors to us, and we are responsible for handling your personal data. The service providers may not use your personal data for their own purposes, and they are obliged by law and by agreement with us to protect your data.

Updates to this information

We regularly update this information. This is to ensure that the information reflects our use of personal data, which may change over time. For example, we may update the information to cover the collection of additional information or if we intend to use the information for purposes other than those stated in this information. We will tell you about important changes by updating this and changing the date of it on our website. Please check back for updates regularly. 

At the top of the information, you will see the date when the information was last updated.

Do you have any questions?

If you have questions about this information or the handling of your personal data, please contact us either through our contact forms or through the contact details below.

Data controller

Contact details

Ragn-Sellsföretagen AB
Org. no.: 556791–7355

Telephone number: 0771 - 88 88 88 (Kundservice)

Address: Väderholmens Gård, 191 36 Sollentuna

E-mail: compliance@ragnsells.com

PURPOSES	CATEGORIES OF PERSONAL DATA	LEGAL BASIS	STORAGE PERIOD
Manage the relationship with customers Examples of what we do: Your personal data will be processed to: Manage our relationship with the customer that you represent, e.g. register as a contact person, manage invoices, communicate and collaborate with you, as well as, Handle requests and orders for services, including reviewing and responding to offers and tenders.	Identity information Contact details Organizational tasks Your communication Order details	Legitimate interest (Article 6.1 f) of the GDPR). The processing is necessary to satisfy our legitimate interest in managing the relationship with the business you represent. Our assessment is that our legitimate interest outweighs your interest in not having your personal data processed for this purpose, especially since we have a strong interest in being able to fulfill the contract with the business that you represent. Fulfillment of agreements (Article 6.1 bi GDPR). If we have a contractual relationship with your individual company, the processing is necessary to fulfill the contract with you.	Personal data is stored for this purpose as long as we have an active relationship with the company or organization that you represent.
PURPOSES	CATEGORIES OF PERSONAL DATA	LEGAL BASIS	STORAGE PERIOD
Answer questions and provide customer service We process your personal data to: Answer questions when you contact us and provide customer service.	Identity information Order details Contact details Your communication	Legitimate interest (Article 6.1 point (f) of the GDPR). The processing of your personal data is necessary to satisfy our legitimate interest in answering your questions and providing customer service. Our assessment is that this legitimate interest outweighs your right not to have your personal data processed for this purpose, especially when you voluntarily contact us.	Personal data is stored for this purpose as long as we have an active relationship with the company or organization that you represent.
PURPOSES	CATEGORIES OF PERSONAL DATA	LEGAL BASIS	STORAGE PERIOD
Leave offers and marketing Examples of what we do: We process your personal data to: Provide offers and marketing to you in various channels, for example via email and on social media, regarding our products and services. No profiling takes place within the scope of this processing activity. However, we can adapt which target groups receive a certain offer or marketing mailing to ensure that the communication is relevant to you. We will only send you marketing communications if you have not objected to such communications.	Identity information Order details Contact details	Legitimate interest (Article 6.1 point (f) of the GDPR). The processing of your personal data is necessary to satisfy our legitimate interest in providing offers and marketing. Our assessment is that this legitimate interest outweighs your right not to have your personal data processed for this purpose, especially when you can always choose to refuse or unsubscribe from mailings for this purpose.	Personal data is saved for this purpose as long as there is an active customer relationship.
PURPOSES	CATEGORIES OF PERSONAL DATA	LEGAL BASIS	STORAGE PERIOD
Conduct customer surveys Examples of what we do: We process your personal data to: Carry out surveys, for example, to decide to which target group we should direct a survey, which questions we should ask in a survey (e.g. regarding customer satisfaction), send out the survey, and collect and analyze the results of a survey. Your opinions about our business and services are important to us and enable us to improve our business and services. In order for the results of a survey to be as good as possible, we may use personal data that we have previously collected about you. You can unsubscribe from survey mailings at any time by clicking on the unsubscribe link in the mailing or by contacting us. Answering a survey is voluntary.	Identity information Contact details Your communication Profile information Order details	Legitimate interest (Article 6.1 point (f) of the GDPR). The processing of your personal data is necessary to satisfy our legitimate interest in conducting surveys in order to collect your opinions about our business and our services. Our assessment is that this legitimate interest outweighs your right not to have your personal data processed for this purpose, especially when participating in our surveys is voluntary.	Personal data is saved for this purpose while the survey is carried out and for a period of six (6) months thereafter to compile the results of the survey. We then delete or anonymize your personal data. Reports and results on an overall level that do not contain personal data and statistics are saved until further notice or until they are deleted.
PURPOSES	CATEGORIES OF PERSONAL DATA	LEGAL BASIS	STORAGE PERIOD
Invite to and organize events Examples of what we do: We use your personal data to: Invite you, administer and conduct events.	Identity information Contact details Organizational tasks Audio and visual material if we take pictures of or record the event Competence tasks Information about allergies	Legal basis: Legitimate interest (Article 6.1 f) of the GDPR). The processing is necessary to satisfy our legitimate interest in inviting you to and organizing events. Our assessment is that our legitimate interest outweighs your interest in not having your personal data processed for this purpose, especially since we normally have a relationship with the business that you represent, and we judge that the event in question is of interest to you. Legal exception: Express consent (Article 9.2 ai GDPR). The processing of sensitive personal data, i.e. information about possible allergies, only takes place with the support of your express consent.	Personal data is saved for this purpose until the event in question has been carried out.
PURPOSES	CATEGORIES OF PERSONAL DATA	LEGAL BASIS	STORAGE PERIOD
Evaluate and follow up completed events Examples of what we do: We use your personal data to: Evaluate and follow events that you participated in, e.g. by going through previous participant lists, and sending out and collecting your answers from surveys and evaluations. This in order to, among other things, be able to improve and adapt our offer based on your wishes and comments.	Identity information Contact details Your communication	Legitimate interest (Article 6.1 f) of the GDPR). The processing is necessary to satisfy our legitimate interest in being able to improve and adapt our events. Our assessment is that our legitimate interest outweighs your interest in not having your personal data processed for this purpose, especially since the processing takes place to improve our events towards you and that response documents are anonymized after compilation of results.	Anonymized response documents that cannot be traced back to you as an individual and thus do not constitute personal data are stored indefinitely.
PURPOSES	CATEGORIES OF PERSONAL DATA	LEGAL BASIS	STORAGE PERIOD
Follow up and evaluate sales Examples of what we do: We process your personal data to: follow up and evaluate our sales, for example, to produce statistics on the number of ordered products or services within a certain category. No profiling takes place within the scope of this processing activity.	Identity information Order details	Legitimate interest (Article 6.1 point (f) of the GDPR). The processing of your personal data is necessary to satisfy our legitimate interest in following up and evaluating our sales. Our assessment is that this legitimate interest outweighs your right not to have your personal data processed for this purpose, especially since reports and statistics are only saved at an aggregated level and the information thus cannot be traced back to you.	Personal data is stored for this purpose for a period of 27 months from collection. Reports and results on an overall level that do not contain personal data and statistics are saved until further notice.
PURPOSES	CATEGORIES OF PERSONAL DATA	LEGAL BASIS	STORAGE PERIOD
Follow up, evaulate, and develop the business Examples of what we do: If you are a representative of a supplier, partner, or customer, or if you as an individual have otherwise been in contact with us, we use your personal data to: compile reports, analyses, and statistics on an overall level, with the aim of following up, evaluating, and improving our operations and working methods, including our relationship with you or the organization you represent.	Identity information Contact details Organizational tasks Profile information Order details Your communication	Legitimate interest (Article 6.1 fi GDPR. The processing is necessary to satisfy our legitimate interest in being able to improve and develop our business. Our assessment is that our legitimate interest outweighs your interest in not having your personal data processed for this purpose, especially since your personal data is anonymized in connection with compiling our reports, analyzes and statistics.	Personal data is stored for this purpose as long as we have an active relationship with the company or organization that you represent. Reports at an overall level that do not contain personal data and statistics are saved indefinitely.
PURPOSES	CATEGORIES OF PERSONAL DATA	LEGAL BASIS	STORAGE PERIOD
Fulfill legal obligations Examples of what we do: We use your personal data to: Fulfill legal obligations to which we are subject, e.g. relating to accounting, environmental rules and regulations (e.g., reporting to authorities with responsibilities for environmental matters) and under the GDPR (e.g. receiving and handling requests to assert your rights).	All personal data that is necessary to fulfill the respective legal obligation to which we are subject.	Fulfill legal obligation (Article 6.1 ci GDPR). The processing is necessary to fulfill legal obligations to which we are subject.	Personal data is stored for this purpose for the time necessary for us to be able to fulfill the respective legal obligation to which we are subject.
PURPOSES	CATEGORIES OF PERSONAL DATA	LEGAL BASIS	STORAGE PERIOD
Implement operational changes Examples of what we do: We use your personal data to: take necessary measures in connection with a business change, e.g. resource and mission changes for our organization as well as mergers or sales of the business.	All personal data that is necessary for the business change.	Legitimate interest (Article 6.1 f) of the GDPR). The processing is necessary to satisfy our legitimate interest in implementing operational changes.	Personal data is stored for this purpose as long as it is necessary to manage the business change.
PURPOSES	CATEGORIES OF PERSONAL DATA	LEGAL BASIS	STORAGE PERIOD
Establish, assert, and defend legal claims Examples of what we do: We use your personal data to: If necessary, establish, assert, and defend legal claims, e.g. in connection with a dispute or legal process or to demand payment where we need to protect our interests.	All personal data that is necessary to handle and respond to the legal requirement in each individual case.	Legitimate interest (Article 6.1 fi GDPR). The processing is necessary to satisfy our legitimate interest in establishing, asserting, and defending legal claims.	Personal data is stored for this purpose as long as it is necessary to establish, assert, or defend the legal claim.
PURPOSES	CATEGORIES OF PERSONAL DATA	LEGAL BASIS	STORAGE PERIOD
Ensure technical functionality and security Examples of what we do: We use your personal data to: Ensure necessary technical functionality and security on our website (via e.g. so-called cookies) and in our IT systems, e.g. in security logging, error handling, and backup.	All personal data covered by this information.	Fulfill legal obligation (Article 6.1 ci GDPR). The processing is necessary to fulfill our legal obligation to ensure the necessary technical functionality and security on our website and in our IT systems.	Personal data is stored for this purpose for the same period as stated in relation to the respective purpose of the processing concerned.
PURPOSES	CATEGORIES OF PERSONAL DATA	LEGAL BASIS	STORAGE PERIOD
Prevent and investigate misuse of our services Examples of what we do: We process your personal data when it is: Necessary for the prevention and investigation of possible abuse of our services, for example, fraud attempts. We also process your personal data in order to prevent spam, IT attacks and intrusions, attempts at unauthorized login to user accounts, or other actions prohibited by law or our terms and conditions.	Concerned categories of personal data that are necessary in the individual case.	Legitimate interest (Article 6.1 point (f) of the GDPR). The processing of your personal data is necessary to satisfy our legitimate interest in preventing, preventing, and investigating misuse of our services or crimes against the company. Our assessment is that this legitimate interest outweighs your right not to have your personal data processed for this purpose, especially with regard to the purpose.	Personal data is saved for this purpose for the time necessary to investigate the incident and take the necessary measures due to this.
PURPOSES	CATEGORIES OF PERSONAL DATA	LEGAL BASIS	STORAGE PERIOD
Respond to authority requests Examples of what we do: We process your personal data to: Respond to requests from authorities, e.g. The police, the Tax Agency or any other authority.	Concerned categories of personal data that are necessary in the individual case.	Legal obligation (Article 6.1 point (c) of the GDPR). The processing of your personal data is necessary to fulfill our legal obligations. Legitimate interest (Article 6.1 point (f) of the GDPR). If there is no express legal obligation for us to respond to a request from an authority, but where we still judge that we and the relevant authority have a legitimate interest (which outweighs your privacy interest) in us responding to the request, the processing takes place with the support of a balancing of interests.	Personal data is stored for the time necessary to respond to the request, as well as for a period of ten (10) years thereafter to document and be able to demonstrate that the request has been answered.

PURPOSE	RECEIVER	CATEGORIES	LEGAL BASIS
Manage the relationship with customers	Business partners and sub-contractors whom we contract to deliver our services.	Contact details Organizational tasks Your communication Order details	Legitimate interest (Article 6.1 f) of the GDPR). The processing is necessary to satisfy our legitimate interest in managing the relationship with the business you represent. Our assessment is that our legitimate interest outweighs your interest in not having your personal data processed for this purpose, especially since we have a strong interest in being able to fulfill the contract with the business that you represent. Fulfillment of agreements (Article 6.1 bi GDPR). If we have a contractual relationship with your individual company, the processing is necessary to fulfill the contract with you.
Carry out events and other services	Collaborative partners with whom we carry out events	Identity information Contact details Information about allergies Your communication Organizational tasks Audio and visual material Competence tasks	Legitimate interest (Article 6.1 fi GDPR). The processing is necessary to satisfy our legitimate interest in carrying out events. Express consent (Article 9.2 ai GDPR). The processing of sensitive personal data, i.e. information about possible allergies only takes place with the support of your express consent.
Establish, assert, and defend legal claims	Authorities, e.g. courts and law enforcement agencies Debt collection company Legal representatives and counterparties	All personal data is necessary to establish, assert, and defend the legal claim.	Legitimate interest (Article 6.1 fi GDPR). The processing is necessary to satisfy our legitimate interest in establishing, asserting, and defending legal claims in the individual case.
Fullfil legal obligations	Authorities, e.g. courts and authorities with responsibility for environmental matters (e.g., Naturvårdsverket) Other recipients as necessary	All personal data that is necessary to fulfill the respective legal obligation.	Fulfill legal obligation (Article 6.1 ci GDPR). The processing is necessary to fulfill the legal obligations that we have.

Ragn-Sells Privacy Notice

Who is covered by this information?

Who is responsible for handling your personal data?

Our use of personal data

Personal data that we collect

From where do we collect personal data?

Transfer of personal data

Where we store your personal data

Your rights

Updates to this information

Do you have any questions?

What types of personal data do we use and why?

When we share personal data