Waste is the solution not the problem
We work every day to bring more resources back into the production cycle in a secure way. The campaign What a waste! is one of our ways to create awareness and acceptance on a new perspective on waste. Waste is the solution, not the problem.
21 May 2024For hundreds of years, mankind has been mining new raw materials like there’s no tomorrow. We produce food, make products, build houses and roads. And once what we have made has served its purpose, we dump it as waste. And then we start all over again. What a waste.
The way we extract and process raw materials is responsible for half of the world’s climate emissions, as well as 90% of biodiversity loss and 90% of water stress. The recycling rate is falling. Not because we are recycling less, but because we constantly demand more from nature. Since the turn of the millennium alone, our extraction of virgin raw materials has increased by 70%.
– Soon earth’s resources will be gone. Depressing? You bet. But the truth is, the solution is right in front of our eyes. Namely our waste. All we need to do is change the way we look at it, says Cecilia Zarbell, Brand and Communications Director at Ragn-Sells Group.
Cecilia Zarbell, Brand and Communications Director at Ragn-Sells Group.
With today’s legislation it is cheaper to mine new raw materials than to use existing technology to recycle and reuse everything we have already extracted. What a waste, right? We think so too.
That is why we love everything from construction waste and trash to waste oil. Because we understand what a treasure chest they are, and because we have many keys to unlock it. We can turn fish poop into renewable energy and ash into metals and salts. But we want to do more.
If the global economy becomes just ten percentage points more circular, we still have a very good chance of achieving the climate goals.
So, if you ask us, our attitude should be, out with the new – in with the old.
